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Articles have been known to be the driving force in bringing traffic to a website.
Articles are a factor in giving sites high rankings in search results pages. The higher
a site ranks the bigger slice of the traffic pie it gets. Of course more traffic means
more profits and opportunities.
But making article marketing work for you is not just about writing a bunch of articles
and submitting them around the Internet; there are a few big things you need to pay
attention to before you start submitting. A well written article will catch the eyes and
interest of your potential customers and keep them coming back for more.
Here are some tips to help you and assist you in creating your articles. These are
four important things all articles must have to be successful and helpful in making
your site a profit earning and highly trafficked site.
#1 – Use the right keywords and keyword phrases.
An article must always be centered on the keywords and keyword phrases that
relate to your product, service, and website. When people jump online some are
merely wasting time while others are looking for something specific. When this
happens, a searcher usually goes to a search engine and types in the keywords they
are looking for (e.g. dog training, cold sore, tax lawyer, etc).
The Important thing is that you have an article that has the keywords that are related
to your site. For example, if you maintain a dog training site, you want to provide
articles about cars dogs and training dogs. So before you publish or submit that
article make sure the keywords relate to what you are promoting on your website.
(article continued below)
Articles are a factor in giving sites high rankings in search results pages. The higher
a site ranks the bigger slice of the traffic pie it gets. Of course more traffic means
more profits and opportunities.
But making article marketing work for you is not just about writing a bunch of articles
and submitting them around the Internet; there are a few big things you need to pay
attention to before you start submitting. A well written article will catch the eyes and
interest of your potential customers and keep them coming back for more.
Here are some tips to help you and assist you in creating your articles. These are
four important things all articles must have to be successful and helpful in making
your site a profit earning and highly trafficked site.
#1 – Use the right keywords and keyword phrases.
An article must always be centered on the keywords and keyword phrases that
relate to your product, service, and website. When people jump online some are
merely wasting time while others are looking for something specific. When this
happens, a searcher usually goes to a search engine and types in the keywords they
are looking for (e.g. dog training, cold sore, tax lawyer, etc).
The Important thing is that you have an article that has the keywords that are related
to your site. For example, if you maintain a dog training site, you want to provide
articles about cars dogs and training dogs. So before you publish or submit that
article make sure the keywords relate to what you are promoting on your website.
(article continued below)
4 Big Things Your Articles Must Have to get Results
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#2 – Check your keyword density.
Know that you have keywords and keyword phrases that are related to your website
it's important that you use them enough times. An article must have good keyword
density for a search engine to “feel” its presence. Articles should at least have at
least a 3 to 7 percent keyword density in their content for search engines to rank a
site high in their search results.
Keyword density is the number of times a keyword or keyword phrase is used on an
article. The number varies depending on the number of words used in an article. An
effective article must have a keyword density that is not too high or too low. With a
very high density, the essence of the article is lost and may turn off a reader as well
as the search engines. A low number may be ignored by the search engines
altogether.
#3 – Provide quality content.
Having good keywords and keyword density isn't everything that is needed to
produce a search engine and reader friendly article. It's also important that your
articles entertains people as well as provides good information to help people find
what they were looking for. Articles should be written well with correct spelling and
good grammar. If you want people to trust you, make your work good and well
thought out.
People respond well to figures, facts and statistics. Try to get great information and
as many facts as you can. A well written article will boost your reputation as an expert
in your chosen field or topic. As more people believe in you they will be able to trust
you and your products.
#4 – Link the article back to your website.
Whenever you submit an article to an article directory you want to make sure and
provide a great "about the author" box that tells your readers who you are and how
they can get more information about you and your subject. While it is usually not
feasible to promote your products or services inside the article, the "about the author"
box is you little place to plug your website. If people like your articles, they will most
likely click on the link directing them to your site.
So there you have it! 4 big things that your articles must include in order to provide
your readers with quality content get the search engines to notice your writing, and
funnel readers back to your website. Put your next article through this checklist and
watch your results improve.
Know that you have keywords and keyword phrases that are related to your website
it's important that you use them enough times. An article must have good keyword
density for a search engine to “feel” its presence. Articles should at least have at
least a 3 to 7 percent keyword density in their content for search engines to rank a
site high in their search results.
Keyword density is the number of times a keyword or keyword phrase is used on an
article. The number varies depending on the number of words used in an article. An
effective article must have a keyword density that is not too high or too low. With a
very high density, the essence of the article is lost and may turn off a reader as well
as the search engines. A low number may be ignored by the search engines
altogether.
#3 – Provide quality content.
Having good keywords and keyword density isn't everything that is needed to
produce a search engine and reader friendly article. It's also important that your
articles entertains people as well as provides good information to help people find
what they were looking for. Articles should be written well with correct spelling and
good grammar. If you want people to trust you, make your work good and well
thought out.
People respond well to figures, facts and statistics. Try to get great information and
as many facts as you can. A well written article will boost your reputation as an expert
in your chosen field or topic. As more people believe in you they will be able to trust
you and your products.
#4 – Link the article back to your website.
Whenever you submit an article to an article directory you want to make sure and
provide a great "about the author" box that tells your readers who you are and how
they can get more information about you and your subject. While it is usually not
feasible to promote your products or services inside the article, the "about the author"
box is you little place to plug your website. If people like your articles, they will most
likely click on the link directing them to your site.
So there you have it! 4 big things that your articles must include in order to provide
your readers with quality content get the search engines to notice your writing, and
funnel readers back to your website. Put your next article through this checklist and
watch your results improve.
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