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Many newcomers to the Internet marketing arena are not aware that there is a vast
difference between an autoresponder program and an autoresponder service. Not
knowing the difference, they often purchase the wrong type of software, and find out
too late that they have wasted money on something they can't use or is too
complicated for them.
So what is the difference?
An autoresponder program or script is a piece software that you can set up on your
web server. This can either be an autoresponder that comes with your web hosting
account or something you purchase from a software company. If you are familiar
with programming and coding this can be a viable option. Unfortunately this option
should only be used by people who have computer and technical skills that aren't
even related to Internet marketing.
An autoresponder service is usually paid for on a monthly or yearly basis. The fees
are ongoing, and everything is browser based. In other words, you can set up your
follow up messages, manage your opt-in list, or create broadcast emails through
your web browser (ie. Internet Explorer of FireFox). Essentially you are leasing a
service that runs on the autoresponder service’s web server – not yours or your web
hosts.
(article continued below)
difference between an autoresponder program and an autoresponder service. Not
knowing the difference, they often purchase the wrong type of software, and find out
too late that they have wasted money on something they can't use or is too
complicated for them.
So what is the difference?
An autoresponder program or script is a piece software that you can set up on your
web server. This can either be an autoresponder that comes with your web hosting
account or something you purchase from a software company. If you are familiar
with programming and coding this can be a viable option. Unfortunately this option
should only be used by people who have computer and technical skills that aren't
even related to Internet marketing.
An autoresponder service is usually paid for on a monthly or yearly basis. The fees
are ongoing, and everything is browser based. In other words, you can set up your
follow up messages, manage your opt-in list, or create broadcast emails through
your web browser (ie. Internet Explorer of FireFox). Essentially you are leasing a
service that runs on the autoresponder service’s web server – not yours or your web
hosts.
(article continued below)
AutoResponder Programs Vs. AutoResponder Services
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Beginners are usually far better off using an autoresponder service. These services
are very easy to understand and to use, and no technical knowledge is needed to set
things up. As a newcomer to the field, however, you might be concerned about the
costs of an autoresponder service. If this is the case, there are free auto-responder
services out there but they do come with a cost to your credibility.
Free services make their money by placing advertisements in each email message
that you send out. Sometimes these ads appear at the top of your messages, and
sometimes they appear at the bottom. Some of the free services are simply an
enticement to purchase the professional version, and have many of the more
advanced features, such as tracking, disabled.
I wouldn't recommend using a free service if you want to be taken seriously as a
marketer. How can you expect someone to purchase a product from you if you can't
shell out the $20 a month for a valuable marketing service like an autoresponder?
In the end, the option that you choose is strictly up to you, but in most cases, an
autoresponder service should suit your needs and be much easier to get setup.
When looking for a service, make sure you sign up with a company that has a track
record and easily accessible customer service.
are very easy to understand and to use, and no technical knowledge is needed to set
things up. As a newcomer to the field, however, you might be concerned about the
costs of an autoresponder service. If this is the case, there are free auto-responder
services out there but they do come with a cost to your credibility.
Free services make their money by placing advertisements in each email message
that you send out. Sometimes these ads appear at the top of your messages, and
sometimes they appear at the bottom. Some of the free services are simply an
enticement to purchase the professional version, and have many of the more
advanced features, such as tracking, disabled.
I wouldn't recommend using a free service if you want to be taken seriously as a
marketer. How can you expect someone to purchase a product from you if you can't
shell out the $20 a month for a valuable marketing service like an autoresponder?
In the end, the option that you choose is strictly up to you, but in most cases, an
autoresponder service should suit your needs and be much easier to get setup.
When looking for a service, make sure you sign up with a company that has a track
record and easily accessible customer service.
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