What Is An Opportunity?
Once upon a time all MLMs, network marketing companies or direct sales organizations would tell you that their opportunity was something that any individual could take part in and become a multimillionaire virtually overnight. The greatest pitch and almost standard tag lines used were by people who have and are making millions from this industry. And throughout the years of this industry using the internet as their means to the marketing that is used it has always been pretty successful!
And why wouldn’t it be? Becoming instantly rich by signing up with a company that everybody else was part of seemingly making tons of cash always looks good! As I am writing this article I can remember back to the time when it was that I got the fever for this industry. It was based on the same principle. I was broke and tired of scratching for every dollar just to make ends meet. My rent was late, my family and I ate at home every day and our meals were something of a bore because of the tight budget we were on. It cost me so much money just to keep the 7am.-7pm job at the time as well. Gas, uniforms, insurance, union fees, tools, etc had to be taken from my check every week and it was amazing what that amount was.
But it was that same old “pitch” of getting rich overnight that gave me my original fever and it has not left me to this very day! But in all actuality, did I get rich overnight? No, and just like 75% of people who come into this industry, I failed at my first attempt. I did make a few bucks, but not nearly enough to pay for all the products I was buying, let alone enough to allow me to stop working. As I kept aging over the years, I kept at it with this industry and eventually figured out everything and started to make enough money to finally quit my day job. And from that day forward, I have always worked for myself from my home except for a short 3yr period when I went to work as the Director of Operations of our city’s biggest nutritional MLM networking company. That was 5 yrs ago and now as everyone knows I am cofounder of Big Cash Creator, LLC.
My point is that I did not become rich over night. It took me several attempts and several thousand dollars and almost 2 yrs before I could honestly say that I was one of those persons that could boast about making them gazillions. It took hard work, practice and a ton of learning to finally achieve the success that a lot of companies pitch today that anyone can do it and in a very short time.
Now, don’t get me wrong. There ARE individuals out there that have made a ton of money overnight without having any experience what so ever. And that is the dream of this industry, make no mistake about it!
But in this article I would like to exchange the idea that the opportunity in NOT about making a million bucks over night but something that we can all use in our modern day society that time unfortunately is really driving home for us.
At Big Cash Creator, LLC, we pay a lot of attention to our economy as a whole as well as what is going on politically in the world and the general attitude of society. The truth of the matter is that these factors play a very important role for this industry. It relies solely of what we call, “The Masses”. 99% of all companies out there will tell you that without the masses there can never be a multimillion dollar company. If a company is not bringing in 10s of 1000s of your regular people that are like you and I, then they will ultimately fail. When you ask any leader in any company with the 10K size down lines, they will also tell you that the majority of people in their organizations are simple people with a dream.
Now if we look at any major news network, newspaper or nationally circulated news magazine they all have a good part of their stories and topics based on today’s economy and where it is going. Even with the current political change that is about to take place in the United States, the economy is starting to play a major role in that change. And if we dig deeper we will also see that there are quite a few people out there that feel that our economy is only going to worsen before it gets better. At this point in American history, most people do not see being a millionaire in their futures. Even though we are telling people that “Anyone Can Become a Millionaire”, more and more people are hesitant about taking anything out of their budget to try it out.
Click to watch video at CNN.com. Just the other day on CNN news, there was a story by their financial news anchor about how to budget the family income so that it would be possible to keep up with the rising cost of food. Just with the high cost of fuel, they are already predicting that there will be a whopping 37% less people traveling this holiday Memorial Day weekend. With that in mind and everyone really trying to stretch every dollar they earn, it is only reasonable that more and more people very well may not buy into the whole “Earn a Million Dollars in You First Month” hype. Only a few years back, yes, statistics showed that people would take a chance with a few dollars out of their paycheck or income tax check and take a whirlwind stab at this industry and give it their best shot.
Today however, especially if what the financial experts predicts come true, we are going to find that people are not going to be willing to take that chance. The truth of the matter is that our society can see through that hype and basically figure out that if anybody could do it, why is our economical outlook so bleak?
As I said I would like to exchange the whole meaning of we prospect with the opportunity hype to be an opportunity to make a few extra bucks instead. It is because of our current economical status that I have already started to employ in my day to day prospecting efforts. I no longer tell my prospects that by joining my opportunity they will become rich like me. Instead, what they really respect and take to heart, is that I tell them this is an opportunity to make some extra cash for the possibility of troubled times a head.
If I ask someone if they are going to travel this Memorial Day weekend, and they tell me that they just can’t afford it, then that is my time to shine. I love to tell my prospects that I won’t lie.. It is not everyone that can be another Donald Trump. But what I can tell them and show them is how they can add an extra 100-200 dollars to their family budget by getting into my opportunity and utilizing the tools that I have. And that folks is GOLD right now.
One of the biggest reasons prospects fail to upgrade it they simply feel they cannot afford it or in actually taking a chance with the small budget they have now. But the truth of the matter is with most opportunities these day, anyone really can add that extra income to their already life styles budget and who would not want to do that?
The truth of the matter is that if anyone tells me they can not afford to take a camping trip or take the family out to dinner, I will go to great lengths of laying it out on the table how my opportunity can allow them to do just that! And by joining my opportunity they will be able keep everything they are doing for their budget. No chances taken so to say. The other thing is that it really is true that people do become extremely wealthy in this industry and by starting out with the only goal being to add more money to the budget to compensate for the small things like gas, food, and entertainment they are presented with the ability to become one of those millionaires over time, with effort and motivation.
With this concept of creating a smaller opportunity for today’s financial difficult times, we will soon see that these new type of prospects that are keeping current with their current employment are actually able to bring in more prospects because of they are doing. When standing around the company water fountain or copy machine and your new team mate is telling his or her colleagues that he just came back from a weekend long camping trip with the entire family, they will be approached and want to know exactly how they could afford such a luxury working at the same place. And guess what they will offer in response? The same sort of opportunity that you presented.
Yes, anyone can become a zillionaire in this business. But only if you are able to bring in the masses. And the masses are not going to take a chance with the current opportunity hype, but they will do almost anything including getting 1-2 part time jobs just to make ends meet. Remember that gas alone to drive to yet another part time job costs the same as what most opportunities cost on a monthly basis. But your opportunity not only gives the freedom of not having to buy gas or fuel but allow them to enjoy the little time they currently have with their present full time job. Which would you prefer? I know that my prospects prefer the comfort of their own home and the ability to spend time with their families and especially going into the woods for a couple of days because it can be afforded!
- Article Written By Alan Kuykendall, C.O.O. and Cofounder, Big Cash Creator, LLC
