Most people have no idea how to create a lead capture page that converts visitors into leads. Unfortunately many lead capture pages are slopped together without compelling ad copy and the key triggers that get people interested in an offer.

In this article you will discover why certain landing pages convert like crazy while others don’t. You will also learn some pin point accurate techniques to make your next lead capture page project a huge success.

One major problem that people run into creating capture pages is how to write compelling copy. If you are a beginning copy writer or someone who has trouble with skill than it’s important to study copywriting or hire someone to help you with the process.

Here are a few tips to help you out with lead capture page copy writing:

#1 - It is important to use a of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements.

#2 - Concentrate on building enthusiasm with a little bit of hype BUT make sure to clearly explain what solution you are providing and for whom you are providing it for. If I don’t have a specific problem that you’re solving you are not going to convert traffic into leads.

#3 - Sprinkle in psychological triggers, such as “Proven to Work”, “Revealed”, and “Insider Secrets”. These buzz words will compel your visitors to continue reading your copy and raise the perceived value of your offer.

#4 - Make sure your lead capture page has a smooth flow. If the copy looks amateurish and it doesn’t slowly grind forward you won’t break down your visitor’s resistance to the sale, or opting in to become a lead.

#5 - Personalize your copy by using your name, location and even a picture of yourself throughout your page. This not only builds credibility but also lets people know that there is a real person behind the offer they are reading on the website.

In addition to careful copywriting, there are other important things you must take into consideration when writing a lead capture page that converts. For instance, it is important to build a compelling case for a limited time offer.

Now, this doesn’t mean you have to invent fake deadlines and constantly revise them each week. However, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of “calls to action” along the way.

Here is an example of a “call to action”:

“Don’t Wait… I’m Only Planning On Giving Away 50 Copies of My “Internet Cashflow” Report Before I Pull It Offline For Good - Grab Your FREE Copy NOW Before It’s Too Late!”

As you can see, I’m creating a sense of urgency or “call to action” to get my prospect to act quickly and make a decision. Not only does this call to action build perceived value for my offer but it also gives the prospect direction on what I want them to do.

Creating a quality lead capture page doesn’t have to be a long drawn out process either and sometimes less is more. Rather than building a compelling case with multiple triggers and calls to action over the course of 1000+ words, you may want to simply condense that all into a compelling headline and one paragraph of the “benefits” of your offer.

You will find that you can sky rocket your opt-in rates with this technique unless the visitor a) doesn’t see any benefits from taking you up on your offer and b) suspects that you will spam them or sell their email address and information.

Both of these problems are easy to overcome though by doing a few small things. First, in your headline simply state the exact benefits they will receive for joining or “opting in” to your list. In your first paragraph of copy, give them a compelling reason to join now (i.e., the price might go up, the list might become private, grab a copy of my amazing report).

Now, to overcome the second problem, simply include a short line under your opt-in form that explains that you will not spam them or sell their email address and name. This is known as your “terms and conditions” or “privacy policy”.

Here is an example “Privacy Policy” I like to use:

“Please Note: I respect you privacy and your information will only be used to deliver the materials relating to my incredible limited time offer (No Spam – EVER). All contact information must be accurate or valuable materials will not be delivered.”

You can even put your phone number and name in your privacy policy to help with the credibility of your promise not to spam or sell the prospects information.

In closing, creating a lead capture page that converts like crazy isn’t as hard as you might think. Simply exercise some of the techniques outlined in this article to put yourself on the fast track to lead generation and opt-in list building success.

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Check out my new Squidoo lens at http://www.squidoo.com/lead_capture_page

This lens outlines and discusses all aspects of creating quality landing pages to build your opt-in list, generate leads, and make more sales.

Every year, millions of people start up a website in hopes of striking it rich on the Internet. Unfortunately many of these website never get a chance to make any money simply because of a lack of quality traffic. If you want to avoid the “no traffic” blues than article distribution is the #1 Internet marketing tactic that can bring you in a consistent volume of high quality traffic. The best part is, this strategy is easy, efficient and doesn’t cost much money.

So what is article distribution?

Article distribution is an Internet marketing technique that is used by many online entrepreneurs simply because of the incredible SEO, branding and linking benefits. Article distribution involves the use of websites that are known as article directories. Article directories are websites that host a large collection of articles. To make finding and reading those articles easier, most article directories place each of their articles into categories. Popular categories include education, business, automobiles, and travel.

In each article, the writer is able to create a link to one of their websites in what is known as the “About the Author” box. That link is often accompanied by background information on the website in question or the entrepreneur who wrote the article. Each time one of your links is clicked, internet users will be directed to your website. This connection will increase the amount of traffic your website sees and it may also help to increase the amount of profit it generates.

Although article distribution is a nice and easy way to generate website traffic, it is one that needs to be done correctly. Otherwise you may essentially end up wasting time.

The first step in using article directories to your advantage is to focus on a topic that you would like to write about. For the best success, you will want to write on a topic or an issue that is, in one way or another, related to the website readers will be directed to. Any article may increase the traffic that your website sees, but if you rely on internet sales, you will need to go a step further. For instance, if you are selling a service, such as a bookkeeping service, you may want your article to focus on the benefits of having a quality bookkeeper.

Once you have determine what the main topic or focus of your articles will be, you will then need to examine how you will write them. If you find yourself having a difficult time figuring out what to write, you may want to think about creating yourself an outline. An outline will act as a guide for you. An
outline will not only help you know what to write, but it will also help to ensure that you do not leave out any important information.

Once you have created an outline, you can start writing. When doing so, it is important that you keep your content interesting and easy to read. Be cautious of using technical words that many internet users will not understand. Although your first thought may be to create informational articles, you want to be cautious of providing too much information. You need your readers to click on your links, to get to your website. If your article is too informative, they may already have found what they needed, thus the needed for visiting your website may have been eliminated. You will want to leave your readers wanting more information.

After your article has been compiled and thoroughly proofread, you will want to submit it to the article directories of your choice. Although you might assume that your job is done after this point, it isn’t or at least it shouldn’t be. Article distribution is a great way to generate traffic, but it needs to be done on consistently if you want to see real results. In fact, you may want to set a goal for yourself, like submitting at least five articles a month or even more. This will help to ensure that your readers are always given new, updated information to read and absorb. Plus, the more articles you distribute the more links you will create.

Need help writing articles? Check out Instant Article Wizard and discover how to pop out content rich profitable articles in less than 15 minutes a day!

A marketing plan is essential for any type of business and opening a new website on the Internet is no different. By putting together a marketing plan you will have the road map in place that can guide your website from obscurity to a hot destination in the least amount of time.

Below are several key things to remember while you develop your marketing plan to bring traffic to your website.

#1 - Establish your objectives and targets.

After you have built a website for your on line business, you need to establish goals in terms of how much you want to earn from that business. This will help you figure out the volume of traffic needed to make the necessary sales you desire. Your objectives and goals will guide you in deciding the level of promotion and the right type of advertising you need to bring in the desired traffic.

#2 - Establish your advertising budget

This is a very important step simply because there are so many techniques and strategies for driving traffic to your website. Some techniques are affordable while others are expensive and by establishing an advertising budget you can outline what tools and services will give you the most bang for your advertising dollar.

#3 - Invest in the necessary tools.

One tool that every website needs is an auto-responder. An auto-responder will allow you to capture information from people visiting your website and follow up with them via email in a consistent manner. If your website doesn’t have the lead capture function that an auto-responder provides than you are not maximizing your existing traffic and missing out on potential sales. (The best auto-responder available is Aweber. CLICK HERE to learn more about this vital service.)

#4 – Develop short term and long term advertising strategies.

The quickest and easiest way to generate traffic and leads for any business is pay per click (Otherwise known as PPC) advertising because it can bring you immediate results. While pay per click is a “short term” strategy to get your website listed in the search engines you also want to optimize your website for the organic search engines as well. Since pay per click costs you money and the organic searches are free, obviously you want to make the gradual switch from pay per click to organic as your website grows and becomes more developed on line.

Besides getting listed in the organic search engines, you will also want to write and publish articles on line, create a blog that you make daily posts on, and participate in forums that relate to your industry.

By following these simple steps you can develop a marketing plan for your website. With your new marketing plan you can minimize wasteful spending and give your new website the best chance at success.

Advertising is the key to success for any home business, as people can’t turn into customers if they don’t know you exist and don’t know how you can meet their needs. Traditional advertising, such as print media has been around since the invention of the printing press and broadcast media soon came after the birth of radio. But despite all the years of using these types of advertising, the internet has cast a new light on how to successfully market a business without spending a fortune.

While the cost of Internet advertising may seem cheap considering the number of potential customers it can reach for businesses that only offer a local product or service advertising globally just may not make sense. If your business is located in Iowa and your advertising appears in England or in Africa, chances are the return on your advertising investment will not be what you expected.

While internet businesses can gain tremendously from internet marketing, it can get expensive over time depending on the type of advertising venue you choose. The best advertising you can hope for is to have others send your message to their friends, free, without being asked and without complaining. This is known as viral marketing.

The use of viral marketing has been growing and simply involves having internet users distributing your advertising message of their own free will. One of first and most successful uses of viral marketing was when companies such as Yahoo began offering free email accounts. A brief advertising message appears at the bottom of every Yahoo email sent, usually including a link for the advertiser. Then whenever people signed up for the free email service, every email they sent out contained an advertisement.

Talk about viral marketing! Unfortunately your business probably doesn’t have the capability to give out free email accounts but you can come up with other great ideas to virally get your message to the masses. Try giving away an eBook you write that shares useful information about your product, service or industry and of course has your advertisement tagged throughout the copy. Another idea is to create an online ezine that people could subscribe to and share with others.

Whatever idea you come up with just remember that people love free stuff and if what you give away has value then your prospects don’t mind recommending others to your business or website. This means massive exposure for your business and you don’t have to spend a dime.

So you decided to start an online business. The website is up and you’re ready to rock but seem to be missing just one thing… Traffic! While there are many ways to drive traffic to a website, some of the best techniques don’t require a deep pocketbook and can bring your website some incredible results.

Discover 5 easy to implement strategies for increasing your website traffic on a small budget:

1. Offer free reports, eBooks or videos.

Giving away some freebies and including your website URL in those freebies is an effective and low cost way of building traffic to your website. All you do is write some useful short reports that someone coming to your website would be interested in reading (of course the reports will link back to your website). Then you offer your freebies on your website where your visitors must leave their email address and name before they are able to access your materials. This strategy not only builds credibility with potential customers but also helps you build a targeted opt-in mailing list that you can market to in the future. I suggest using an auto-responder service like Aweber to easily ad opt-in forms on your website and capture your prospects information.

2. Blog.

Blogging is an awesome way to bring traffic to your website. On your blog, you can discuss your products and services as well as answer any questions your potential customers may have. Of course, since it’s your blog you can also add banner advertisements and text links back to your website too. By blogging regularly, you will have fresh content that will get your website indexed by search engines which is a free source of incredible traffic. The best part is that blogs are free and anyone can easily set one up using applications like Blogger or WordPress.

3. Publish your own newsletter.

Having your own newsletter where you offer free tips and content on a regular basis can help to not only bring in new visitors but also keep people coming back for more. Your newsletter will contain quality content and news about your industry as well as links to your website. If your content is good enough your newsletters can easily spread all over the Internet. (Again, I suggest using an auto-responder service like Aweber to publish and manage your newsletter.

4. Join forums and message boards related to your niche or website.

Forum marketing is quite possibly the best free way to drive massive amounts of targeted traffic to your website. All you need to do is find online forums that relate to your product or service and then join in the conversation. While you don’t blatantly make posts advertising your website, you are allowed to create what’s known as a signature file that will go at the bottom of every post you make. It’s this signature file that you can put a link back to your website, along with a catchy ad about what you offer. The more posts you make the more exposure and back links your website gets.

5. Exchange links with other websites in your niche.

To execute this strategy all you need to do is go to your favorite search engine and conduct some searches for keywords related to your website. If you can find some top rated websites that compliment instead of compete with your product or service, send them an email or give them a call and ask to do a link exchange. If the services compliment each other and don’t compete you should be able to form some quality partnerships and links back to your website.

In closing, there are literally hundreds of free and low cost ways to start driving traffic to your website. The most important thing is to start executing one of these strategies today and not put it off until tomorrow. With a little bit of work, anyone can turn their website into a high traffic selling machine if they are consistent about executing new traffic strategies on a daily basis.

Today I want to chat about one aspect of a home business that every network marketer, affiliate marketer and home based entrepreneur needs to be thinking about. I’m talking about the ever important skill of lead generation.

Everyone knows that network marketers, affiliate marketers, and home business owners in general absolutely must have targeted leads to speak with and should always be building an ever growing opt-in database of potential business partners for now or in the future.

The only way to do this and do it right is to get the education and skills to generate your own leads and build opt-in databases. Unfortunately 95% of home biz owners out their think they can bypass this important skill and just purchase leads or buy opt-in databases. They often end up spending way to much money, don’t get the results they were looking for and quickly end up out of money and out of business.

It doesn’t have to be that way though if you start putting together a lead generation plan and execute that plan over the course of a few months.

So how does one put together a lead generation plan?

It’s really not as hard as you might think and it all comes down to using a few golden tools and having the right education. Here are the three main ingredients to a lead generation game plan:

#1 - You MUST Create Your Own Custom Capture / Lead Generation Page.

I know what your thinking but I’m going to stop you right now… A replicated website that your network marketing company provided you with is NOT a good lead generation page. You have no control over it and if the company goes out of business or you switch opportunities all your hard work driving traffic to that page goes down the drain. What you REALLY need is a capture page that you have full control over, can make edits to at anytime, and positions yourself as well as the company.

#2 - You MUST know how to create that page so it’s unique, positions you as an expert and attracts the right people.

Let’s face it… Most network marketers don’t have a clue when it comes to positioning themselves, creating web pages, or writing ad copy. So it’s important that you get this education in order to not only to position yourself as an expert in your industry but also increase your opt-in and lead rates.

#3 - You MUST understand how to drive traffic to your capture page.

The final piece of the puzzle comes down to are you able to drive traffic to your capture page. Without traffic it doesn’t matter how amazing or compelling your capture page is because nobody will see it!

So there you have it… Sounds pretty simple huh?

For most people, probably not. That’s okay though and the good news is that their are tools out their to help you become a lead generation superstar… Seriously!

If you don’t know it yet, lead generation is my specialty and I’ve even designed an awesome software that has everything an entrepreneur needs to put together a winning lead generation game plan.

It’s called MyCaptureSystem and it’s an all-in-one capture page building and lead generation program that ANY network marketer can plug into today and literally become a lead generation expert over the next 15 to 90 days.

You don’t need to know HTML, adcopy writing or traffic generating skills required because we show you how to do everything. By simply plugging in and using our 5 step capture page builder you can build a killer website in 15 to 30 minutes. After you’ve got your capture page built you simply plug into our training and resource area to learn all the secrets to driving traffic to your new capture page.

So if you are tired of putting off lead generation it’s time to quit wasting money buying leads and start making money generating your own. Find out all the details today by checking out the MyCaptureSystem website now!