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It should be no surprise that the lifeblood of ANY MLM or home based business is
having plenty of leads to talk to. It’s also no secret that you make money in Network
Marketing by doing two things.
#1 - Acquiring new customers using your product
#2 - Acquiring new representatives to promote your product
Now the only way to get these two things done is to talk to as many people as you
can about what it is you have. There are a few ways to do this with the first being
everyone’s favorite “Friends & Family” approach.
But what happens when you work through that list of everyone you know and you’re
not a millionaire yet? What happens if you’ve been down that road in the past and it
didn’t work out so well? Some of you might even be at the point where your friends
and family avoid you like the plague so they don’t get pitched on yet ANOTHER
opportunity!
Whatever the situation, the only logical answer short of closing up shop is that you
need to find a way to expose your home business or MLM to more people, otherwise
known as acquiring leads.
There are two ways to get leads, you can buy generic home based business leads
or you can generate your own.
Before we start talking about how to generate your own targeted leads, let’s go
ahead and talk about the first option which is buying generic home business leads.
This seems to be where most network marketers focus their time, money and
energy.
(article continued below)
having plenty of leads to talk to. It’s also no secret that you make money in Network
Marketing by doing two things.
#1 - Acquiring new customers using your product
#2 - Acquiring new representatives to promote your product
Now the only way to get these two things done is to talk to as many people as you
can about what it is you have. There are a few ways to do this with the first being
everyone’s favorite “Friends & Family” approach.
But what happens when you work through that list of everyone you know and you’re
not a millionaire yet? What happens if you’ve been down that road in the past and it
didn’t work out so well? Some of you might even be at the point where your friends
and family avoid you like the plague so they don’t get pitched on yet ANOTHER
opportunity!
Whatever the situation, the only logical answer short of closing up shop is that you
need to find a way to expose your home business or MLM to more people, otherwise
known as acquiring leads.
There are two ways to get leads, you can buy generic home based business leads
or you can generate your own.
Before we start talking about how to generate your own targeted leads, let’s go
ahead and talk about the first option which is buying generic home business leads.
This seems to be where most network marketers focus their time, money and
energy.
(article continued below)
The Truth About Buying Home Business Leads
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The first thing that you must know about ANY home business lead that you purchase
is that no matter how many buzzwords are used in describing that lead. No matter
how fresh it is or how good that lead sounds it’s still someone that you don’t know,
that doesn’t know you, doesn’t know anything about your business there is no
guarantee that they are going to pick up the phone or give you a second of their time
to discuss joining your home business.
90% of purchased leads are produced by people filling out generic online forms
about making more money from home and you don’t know the circumstances about
why they filled out these online forms.
- Were they looking for a Job instead of a home business opportunity?
- Were they trying to win a free Xbox?
- Where they drunk behind the computer at 3:00 am?
You just don’t know!
There are really no way cut corners on prospecting the leads that you purchase.
Oftentimes you are competing with several other people who are contacting the
same leads and the only way to make these types of leads pan out for you is to buy
large quantities and sort through them to see who has an interest. So here is my
suggestion for network marketers using these types of leads:
#1 - Keep your costs down when you buy “cold” leads.
I don’t suggest spending more than 30 cents a lead! Most MLM lead companies
online sell leads for $1 to $5 apiece… Stay away from these high priced leads and
use a service like BigTimemlmLeads.com where you can get surveyed leads for as
little as 14 cents apiece.
#2 - Start to put together a strategy to generate you own home business leads
and phase out the cold contact leads over time.
is that no matter how many buzzwords are used in describing that lead. No matter
how fresh it is or how good that lead sounds it’s still someone that you don’t know,
that doesn’t know you, doesn’t know anything about your business there is no
guarantee that they are going to pick up the phone or give you a second of their time
to discuss joining your home business.
90% of purchased leads are produced by people filling out generic online forms
about making more money from home and you don’t know the circumstances about
why they filled out these online forms.
- Were they looking for a Job instead of a home business opportunity?
- Were they trying to win a free Xbox?
- Where they drunk behind the computer at 3:00 am?
You just don’t know!
There are really no way cut corners on prospecting the leads that you purchase.
Oftentimes you are competing with several other people who are contacting the
same leads and the only way to make these types of leads pan out for you is to buy
large quantities and sort through them to see who has an interest. So here is my
suggestion for network marketers using these types of leads:
#1 - Keep your costs down when you buy “cold” leads.
I don’t suggest spending more than 30 cents a lead! Most MLM lead companies
online sell leads for $1 to $5 apiece… Stay away from these high priced leads and
use a service like BigTimemlmLeads.com where you can get surveyed leads for as
little as 14 cents apiece.
#2 - Start to put together a strategy to generate you own home business leads
and phase out the cold contact leads over time.
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