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How to Measure Your Conversion Ratio
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#2 – What campaigns are worth the money and which ones are wastes of money.
Here is what I mean by this. Let’s say you are doing two paid advertising campaigns
in hopes of generating leads via your custom capture page.
The first campaign is a $200 Google pay per click search engine campaign and the
second one is a $200 pay per click campaign from BigCashTraffic.com.
If you let these campaigns run together without separating them than you will never
know which one paid off the best (meaning generated you the most amount of leads
for the money).
So how do you do you track your results?
Well there are several different services that can help you track your advertising. An
example of this is HyperTracker. HyperTracker is a service that provides you different
tracking URL’s for each of your different marketing campaigns. This is a very
valuable tool for online marketing and sells for $19.95 a month.
I would suggest using HyperTracker if you end up building your own capture pages
from scratch or hire someone to build them for you. If you decide to use
MyCaptureSystem to build your capture pages, this feature is already built into the
program.
Here is what I mean by this. Let’s say you are doing two paid advertising campaigns
in hopes of generating leads via your custom capture page.
The first campaign is a $200 Google pay per click search engine campaign and the
second one is a $200 pay per click campaign from BigCashTraffic.com.
If you let these campaigns run together without separating them than you will never
know which one paid off the best (meaning generated you the most amount of leads
for the money).
So how do you do you track your results?
Well there are several different services that can help you track your advertising. An
example of this is HyperTracker. HyperTracker is a service that provides you different
tracking URL’s for each of your different marketing campaigns. This is a very
valuable tool for online marketing and sells for $19.95 a month.
I would suggest using HyperTracker if you end up building your own capture pages
from scratch or hire someone to build them for you. If you decide to use
MyCaptureSystem to build your capture pages, this feature is already built into the
program.
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When you start to generate your own home business leads from your capture page
the next thing you need to concentrating on is tracking your results. This is really
what separates professionals from those that lose money attempting to generate
their own leads.
You want to track your results in a few different ways…
#1 – How many people visit your page compared to how many opt-in and become
a lead.
This is known as your "Opt-in ratio" and you get it by dividing the number of opt-ins by
the total number of visitors who visit your website
the next thing you need to concentrating on is tracking your results. This is really
what separates professionals from those that lose money attempting to generate
their own leads.
You want to track your results in a few different ways…
#1 – How many people visit your page compared to how many opt-in and become
a lead.
This is known as your "Opt-in ratio" and you get it by dividing the number of opt-ins by
the total number of visitors who visit your website
| Opt ins / Total number of visitors = Your Opt in percentage |
For example if you had 500 people visit your capture page and 50 people opted in
your percentage would be as follow:
your percentage would be as follow:
| 50 / 500 = 0.10 or 10% |
(article continued below)
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