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Leads, leads, leads! In this industry, having leads is the foundation of getting
prospects into your business and ultimately having them join your opportunity and/or
team. Most opportunities that are available to us also have a way or a system that
allows you to create leads or "opted in prospects". These systems are designed to
allow you to have some sort of splash/landing page that intrigues the visitor into
filling out a form for "more information".
The "more information" usually consists of being able to access a flash movie
presentation, an audio link, a free e-book or other documentation and then the
visitor's form information usually is passed into some sort of follow-up email
auto-responder that performs a trickle up-sell campaign of some sort. These types
of systems are essential to any online home business opportunity and failure to
incorporate one into your daily business-building efforts could result in your own
failure.
But do you really "own" the "leads" that you are creating with these systems?
And if not, who does? If for any reason, you decide to change the opportunity or
possibly add another opportunity to your portfolio of "multiple streams of income", are
you allowed to market that new opportunity to them without risk of reprise? If you
created and have written your own e-book, would you legally be allowed to market
that product to those leads? This is the question we want to look at in this article.
The truth of the matter is that 95% of "in-house" systems available on the market
that are tied in with its own opportunity, strongly prohibit any kind or form of
cross-marketing advertising to the leads produced by their systems. Even if the lead
never joins the opportunity that you may be working currently, you still could find
yourself not in compliance with the terms and conditions of your marketing system.
We have seen time and time again that when a person may leave an opportunity to
join another and then try to "cross-recruit" any members that may be in their own
down-line, team members that they have brought into the business can face legal
action by the company who owns the opportunity.
(article continued below)
prospects into your business and ultimately having them join your opportunity and/or
team. Most opportunities that are available to us also have a way or a system that
allows you to create leads or "opted in prospects". These systems are designed to
allow you to have some sort of splash/landing page that intrigues the visitor into
filling out a form for "more information".
The "more information" usually consists of being able to access a flash movie
presentation, an audio link, a free e-book or other documentation and then the
visitor's form information usually is passed into some sort of follow-up email
auto-responder that performs a trickle up-sell campaign of some sort. These types
of systems are essential to any online home business opportunity and failure to
incorporate one into your daily business-building efforts could result in your own
failure.
But do you really "own" the "leads" that you are creating with these systems?
And if not, who does? If for any reason, you decide to change the opportunity or
possibly add another opportunity to your portfolio of "multiple streams of income", are
you allowed to market that new opportunity to them without risk of reprise? If you
created and have written your own e-book, would you legally be allowed to market
that product to those leads? This is the question we want to look at in this article.
The truth of the matter is that 95% of "in-house" systems available on the market
that are tied in with its own opportunity, strongly prohibit any kind or form of
cross-marketing advertising to the leads produced by their systems. Even if the lead
never joins the opportunity that you may be working currently, you still could find
yourself not in compliance with the terms and conditions of your marketing system.
We have seen time and time again that when a person may leave an opportunity to
join another and then try to "cross-recruit" any members that may be in their own
down-line, team members that they have brought into the business can face legal
action by the company who owns the opportunity.
(article continued below)
Who Really Owns Your Leads?
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What we don't realize is that the same policies apply to leads and/or prospects that
may never join that particular opportunity. The majority of the time, you are not
allowed to export those leads and market to them something not offered by the
company that provides the system they were created by.
Now in this industry, "Multiple Streams of Income" play an important role when
cashing our paychecks that we make in this industry. It is vital to our business that
we be allowed to market different opportunities or products to the same individual.
Even thought the prospect is eager about joining a home based opportunity, the one
they opt-in too may be out of their price range. Should this deter us from presenting
them with another lower dollar opportunity? Of course not!
Possibly you as the sponsor or team leader may have an excellent knowledge on
team building techniques that you would like to share with your leads. You may want
to charge a small fee for the hosting of your product and the time and effort you put
into it. Surely you would want to be able to market your product to your prospects.
But unfortunately as stated above, the systems that are tied in with any given
opportunity prohibit you legally from doing so. Before doing anything like this you will
want to examine the Terms and Conditions of any system that you agreed upon
when signing up and purchasing.
Now fortunately, when Big Cash Creator created the MyCaptureSystem.com Custom
Capture Page with Auto-Responder system, we left out any term or condition
prohibiting you from marketing what you want, when you want and to whom you want.
When you go through the process of positioning yourself online, it is you who
genuinely matters in this industry. The leads you produce using the MCS system are
yours and only yours. Nobody else has any right to prohibit you from marketing to
your leads what you want to market them with.
This industry changes on a day to day basis, as well as possibly determines what or
how many opportunities you may wish to promote at any given time. The time and
effort that you put forth in creating leads and prospects should also give you
permanent and absolute ownership of them as well. If you are still utilizing a
marketing system that is tied in with its own opportunity, be sure to read the fine print
to see if who really owns the lead you worked so hard to get!
may never join that particular opportunity. The majority of the time, you are not
allowed to export those leads and market to them something not offered by the
company that provides the system they were created by.
Now in this industry, "Multiple Streams of Income" play an important role when
cashing our paychecks that we make in this industry. It is vital to our business that
we be allowed to market different opportunities or products to the same individual.
Even thought the prospect is eager about joining a home based opportunity, the one
they opt-in too may be out of their price range. Should this deter us from presenting
them with another lower dollar opportunity? Of course not!
Possibly you as the sponsor or team leader may have an excellent knowledge on
team building techniques that you would like to share with your leads. You may want
to charge a small fee for the hosting of your product and the time and effort you put
into it. Surely you would want to be able to market your product to your prospects.
But unfortunately as stated above, the systems that are tied in with any given
opportunity prohibit you legally from doing so. Before doing anything like this you will
want to examine the Terms and Conditions of any system that you agreed upon
when signing up and purchasing.
Now fortunately, when Big Cash Creator created the MyCaptureSystem.com Custom
Capture Page with Auto-Responder system, we left out any term or condition
prohibiting you from marketing what you want, when you want and to whom you want.
When you go through the process of positioning yourself online, it is you who
genuinely matters in this industry. The leads you produce using the MCS system are
yours and only yours. Nobody else has any right to prohibit you from marketing to
your leads what you want to market them with.
This industry changes on a day to day basis, as well as possibly determines what or
how many opportunities you may wish to promote at any given time. The time and
effort that you put forth in creating leads and prospects should also give you
permanent and absolute ownership of them as well. If you are still utilizing a
marketing system that is tied in with its own opportunity, be sure to read the fine print
to see if who really owns the lead you worked so hard to get!
| Article by Alan Kuykendall - Guest Publisher Alan Kuykendall is the COO of Big Cash Creator LLC the Internet's premier online marketing company. Check out their new custom lead capture page and lead generation program at http://www.mycapturesystem.com. |
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